media programs

Core Media

Programs

LISTEN to Kraemer Winslow describe the foundation of effective media skills...

Rely on us to help you to achieve your day-to-day communications goals, including communications for:

1. •print
   

2. •broadcast
   

3. •meetings with analysts
   

4. •trade show press (for the non-spokesperson)
   

5. •communications coaching skills for PR professionals
   

6. •delivering the message - panel appearances
   

PROGRAM DETAILS

All programs are tailored to your specific needs and include video feedback and individual coaching. If you don’t find exactly what you’re looking for, rely on us to create a custom program that’s perfect for you.

1. 
   

»  PRINT

1. Perform well in interviews through highly customized practice, video recorded for instant feedback. Understand the media perspective and reporters’ techniques and tricks.  Learn to transform jargon into simple and meaningful language. Handle difficult questions through bridging technique.  Become the “go-to” resource for news reporters.
   

2. INTENDED FOR:  Spokespeople.  Groups up to 4.
   

3. TIME & STAFF:  Full day with a working lunch and brief breaks with 1 trainer and 1 videographer
   

4. 
   

»  BROADCAST

1. Prepare to be your best for interviews with television, radio and internet personalities. Discover the most effective “sound-bite” technique, develop visual and vocal presence and practice on-camera interview skills. Understand the media perspective and reporters’ techniques and tricks.  Learn to transform jargon into simple and meaningful language. Handle difficult questions through bridging technique.  Become the “go-to” resource for broadcast journalists.
   

2. INTENDED FOR:  Spokespeople.  Groups up to 5.
   

3. TIME & STAFF:  Full day with 1 trainer and 1 videographer
   

4. 
   

5. 
   

6. 
   

»  COMBINATION PRINT & BROADCAST

1. Prepare for both print and broadcast interviews. This is a combination of courses described above.
   

2. INTENDED FOR:  Spokespeople. Groups up to 5.
   

3. TIME & STAFF:  Full day with 1 trainer and 1 videographer
   

4. 
   

»  EXECUTIVE ONE-ON-ONE

1. For the busy executive, this course helps prepare for both print and broadcast interviews in an efficient and effective way. This program  is highly customized to fit the executive’s situations.
   

2. INTENDED FOR:  Executives, 1:1
   

3. TIME & STAFF:  ½ day (4 hours) with 1 trainer and 1 videographer
   

4. 
   

»  PUBLIC RELATIONS MANAGERS

1. Improve media presentation skills and better understand what it takes to be highly successful in media interactions. The PR Manager’s role as media coach to the company’s spokespeople is explored in depth. See Print Media Training for additional program content.
   

2. INTENDED FOR:  PR Managers.  Groups up to 4 or more.
   

3. TIME & STAFF:  Full day with 1 trainer and 1 videographer
   

4. 
   

»  DELIVERING THE MESSAGE - PANEL APPEARANCES

1. Learn media spokesperson techniques applied to panel settings. Learn to present key messages clearly, succinctly and with enthusiasm. Includes “sound-bite” and bridging techniques and methods of translating jargon to strengthen communications.
   

2. INTENDED FOR:  Spokespeople preparing for panel appearances which may have media attendance.  Individuals and groups of any size.
   

3. TIME & STAFF:  ½ day (4 hours) with 1 trainer and 1 videographer
   

4. 
   

»  TRADE SHOW PRESS FOR THE NON-SPOKESPERSON

1. Gain insight into your company’s press objectives, appreciate the media perspective and avoid embarrassing gaffes.  Understand content boundaries and know when to draw the line with reporters.  Learn to handle difficult questions through bridging technique and discover reporters’ techniques and tricks. Know when to defer to a PR Manager.
   

2. INTENDED FOR:  Non-spokespeople who may be interacting with press at trade shows or other public situations.  Groups up to 30.
   

3. TIME & STAFF:  ½ day (4 hours) with 1 trainer and 1 videographer
   

MEDIA COMMUNICATIONS - CORE SKILLS